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SAP gaming activities

A documentary will provide insights into the relevance of Data Science in e-sports. SAP software tools are designed to provide valuable data to trainers, coaches and teams.
E3 Magazine
September 28, 2023
This text has been automatically translated from German to English.

The new SAP tool is not only used for team optimization, but also for talent identification. This groundbreaking project is presented in a documentary that Build a Rocket produced together with SAP.

SAP presented the film at Gamescom in Cologne from August 23 to 27, the world's largest trade fair for video games. SAP also presented other e-sports activities at Gamescom. With the analytics program developed specifically for e-sports, SAP provides partners with data from their own and the opposing team's previous matches, which are visualized on dashboards. With the help of predictive analytics, coaches can make decisions, set up teams according to the analyses, and define strategies.

The analysis tool is an ideal complement for a professional training culture in e-sports, which includes emotional, mental and health care as well as the use of data that can make the difference between victory and defeat. Based on historical data, the tool provides robust insights into how opposing teams are likely to perform. In addition, talent that fits particularly well into the existing team in terms of profile can be identified at an early stage. SAP believes it has recognized that e-sports players and gamers are the potential decision-makers of tomorrow.

The skills and digital affinity of this target group make them highly sought-after employees and are invaluable in the war for talent. To present itself as an attractive employer to the target group, the partnership between SAP and Build a Rocket therefore goes beyond the development of the data tool. With various partnerships and innovative content formats, SAP wants to offer added value for the gamer community.

The IT tools provide a deeper insight into the game and help increase viewership. SAP also sponsors e-sports teams and supports events around the world. "The Build a Rocket team has its finger on the pulse when it comes to new opportunities in e-sports," says Thomas Esser, Head of E-Sports Partnerships at SAP.

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SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
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Event date

June 5 and 6, 2024

Regular ticket:

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Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.