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SAP-Solution: CRM

CRM, Customer Relationship Management, is the management, design and control of a company's customer and supplier relationships (SRM, Supplier Relationship Management). Also used XM, Experience Management, and CX, Customer Experience, for the evaluation of the customer, supplier and employee experience.

I had lunch with our senior lawyer in the cafeteria the other day and we ended up staying until 5 in the afternoon. It wasn’t the food that made me feel ill, but rather his concerns about the use of generative AI in light of the GDPR.
SAP is not taking AI seriously and is not investing enough resources in it. The company is additionally not making exceptions for indirect use licenses for AI applications. SAP is paving the way for an AI dystopia for ERP users.
Customers act in more complex ways than before, as there are far more communication channels available. As a result, there are many interactions in which customers disclose their data to companies.
Everyone is talking about AI. Sybit is already using AI in day-to-day sales, which was made possible by the introduction of the Intelligent Sales Add-on for the SAP Sales Cloud.
Wroking in sales in the construction industry is already complex. If the organization of the sales department has been newly established and is expected to function from zero to a hundred, then that presents a pronounced challenge.
As digitalization progresses, data is at the heart of almost every business activity. Master data in particular plays a crucial role in efficient, transparent and customer-centric business processes.
Salesforce is migrating more than 200,000 systems from CentOS Linux to Red Hat Enterprise Linux 9, building on their Linux platform to streamline IT operations and enhance customer experience.
Streamlining processes, cutting out old habits, and using new technologies and innovations - these are the typical leitmotifs for the changeover to S/4. In particular, the question arises here of how to proceed with CRM after the changeover.
At the annual press conference, SAP announced its intention to strengthen its ERP business and make cuts in CRM.
Serving both business and private customers is the core of any B2B2C strategy. This means that channels must be used, business models developed, and markets tapped. A hybrid sales model is indispensable here.
It is not our software contracts that are meant, but the termination of our own employees. In terms of labor law, it is probably possible. Organizationally, CEO Christian Klein is completely overwhelmed.
CRM applications make contact with customers transparent throughout, while marketing is a complementary tool for sales. Yet the fact is that both disciplines must form the CRM world together.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular Ticket:

€ 590 excl. VAT


Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.