The global and independent platform for the SAP community.

E3 Category: Economy

Everything related to finance as well as mergers, acquisitions, market trends, and balance sheet and stock market figures from the SAP community for CFOs and CEOs.

In the latest study by SAP Polska, the „AI Readiness Index,“ seven out of ten Polish executives say that AI is part of their department’s strategy—but only 28 percent measure the return on investment.
One in two German respondents to the McKinsey report „The State of AI in 2026: On the Road to ROI“ reports that their organization is already scaling up AI; at the same time, 43 percent of respondents from organizations using AI are unable to quantify AI’s contribution to operating profit.
The new legal structure known as „EU Inc.“ enjoys broad support among founders. Six out of ten (62 percent) would establish their next startup as an EU Inc. This is the result of a survey conducted by Bitkom Research among 102 tech startups in Germany.
Accenture AI Progress Barometer: European companies have improved their AI readiness over the past six months, yet North American firms remain ahead. Smaller companies could fall behind.
Artificial intelligence and digital technologies will be at the top of the agenda for German companies in 2026. As technology evolves, the importance of cybersecurity is also growing. At the same time, issues such as performance and competitiveness are coming into sharper focus.
Artificial intelligence and digital technologies will be at the top of the agenda for German companies in 2026. As technology evolves, the importance of cybersecurity is also growing. At the same time, issues such as performance and competitiveness are coming into sharper focus.
Generative AI has become a reality in the German economy more quickly than many companies had anticipated just a year ago. Ninety-eight percent of companies now consider AI to be relevant to their business model and future value creation.
The SAP services market in the DACH region in 2026 is characterized by growing disparities in quality: While leading providers perform well across nearly all evaluation criteria, a significant portion of the market remains at a moderate level.
While 60 percent of Austrian executives are in the pilot or experimental phase with individual AI solutions, only four percent of the companies surveyed have fully integrated AI into their core processes and made it the strategic backbone of their value creation.
Three-quarters of global AI value creation comes from just 20 percent of companies. Germany ranks ahead of the U.S., the U.K., and Japan in the AI Fitness Index, but lags significantly in AI-driven revenue growth.
For most companies in the DACH region, SAP transformation is a reality of business operations. For 70 percent of SAP customers, the S/4 migration is currently underway or has already been completed. This is shown by the latest SAP 2026 study conducted by Valantic in collaboration with the analyst firm Techconsult.
According to a recent study by Fivetran, only 15 percent of companies are fully prepared for the production-level deployment of agent-based AI—even though nearly 60 percent of companies are already investing millions.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-662-4355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
Bonus: Access to all lectures on June 11, 2026

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on June 11, 2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 305 excl. VAT.
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on April 23, 2026 
Bonus: Access to all lectures on April 23, 2026
Regular ticket
April 22, 2026: Lectures and evening event
April 23, 2026: Lectures and AI workshop
EUR 305 excl. VAT
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.