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The Forgotten Majority

Why the future of AI in the SAP environment isn't just in the cloud—but right where people work today.
Michael Englbrecht, Exxcellent Solutions
June 25, 2026
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AI is ubiquitous in the SAP environment. However, amid all the talk of new platforms and cloud strategies, SAP customers who continue to run their core systems on-premises or in hybrid environments are being overlooked. For them, a move to the cloud is neither realistic nor desirable. The key question, therefore, is not which AI platform is the right one, but how AI can be meaningfully integrated into existing SAP landscapes. After all, whether AI becomes a daily support tool for the majority of SAP users depends not only on the technology itself, but also on architecture, data protection, compliance, processes, and user experiences.

Two Obstacles on the Path to AI

Anyone who wants to successfully implement AI in a company almost always faces two key challenges. The first is technical in nature: AI must be able to integrate into existing systems. The second concerns its use: AI must be available where people actually work. If either of these two conditions is missing, AI will remain either an architectural project or an interesting experiment.

Challenge 1: AI must fit the reality of the business: Many SAP customers in the DACH region operate within a clearly defined business reality: strict data protection and compliance requirements, established integration landscapes comprising SAP and non-SAP systems, and internal IT resources that are heavily burdened by ongoing projects. The commonly held impression that innovative AI is only achievable through a complete migration to the cloud therefore falls short and creates more uncertainty than clarity. Companies do not need technology that ignores their specific circumstances. They need solutions that work within those circumstances.

Challenge 2: AI must be present where the work is done: When it comes to AI solutions, public discussion often revolves around models, platforms, and tools. For buyers, planners, service staff, or controllers, however, something else matters. They want to find information more easily, make decisions faster, and reduce routine tasks. AI therefore only becomes relevant once it is integrated into their familiar work processes—in the Fiori Launchpad, in a line-of-business application, or within an established workflow. From a UX perspective, the real transformation does not take place at the technology level.

For AI to be effective in a company, therefore, both hurdles must be overcome: technical integration and integration into everyday work.

Solution: Custom Development

Here, custom development takes on a new meaning. For a long time, it was viewed as a cost and risk factor. „Clean Core“ or adherence to standards as much as possible seemed to set the direction. There are good reasons for this trend. Standardization reduces complexity, simplifies maintenance, and creates a stable foundation for transformations. At the same time, competitive advantage often does not lie in the standard. And for the “forgotten majority,” this very fact is becoming a problem in light of SAP’s cloud-first strategy.

It was against this backdrop that we developed our Fiori AI Agent. The central question was how on-premises customers, in particular, could use AI directly within the Fiori Launchpad and in existing applications. Users formulate their requests in natural language. The AI accesses relevant data and processes, takes roles and permissions into account, and provides information where decisions are made. Instead of an additional application, a new interaction layer is created—as a complement to the standard.

Custom development thus offers a solution for both technical and application-oriented realities, and thereby provides a perspective for the „forgotten majority.“.

Conclusion

The value of AI is not determined by platforms, but rather by where people work every day. This presents an opportunity especially for the „forgotten majority“ of SAP users: When AI functions become part of existing processes and applications, stable, compliance-compliant system landscapes can be combined with a new level of interaction. Custom development thus takes on a new role: it ensures that AI is deployed where value is created. (Source: Exxcellent Solutions)

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Michael Englbrecht, Exxcellent Solutions

Member of the Executive Board and Head of SAP


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-662-4355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
Bonus: Access to all lectures on June 11, 2026

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on June 11, 2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
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Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on April 23, 2026 
Bonus: Access to all lectures on April 23, 2026
Regular ticket
April 22, 2026: Lectures and evening event
April 23, 2026: Lectures and AI workshop
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EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
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Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.