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E3 Category: Coverstories

The collected cover stories of the E-3 magazine

SAP license management, once already a domain of complex rules and opaque metrics, has developed into an even denser jungle over the past three years, with many existing customers finding it difficult to keep track of the pathways. SAP's cloud strategy and the implementation of Full Use Equivalent as a new license model are at the heart of this development.
In the on-prem world, SAP licensing was traditionally based on the purchase of nominative user licenses and functional modules. Customers acquired permanent usage rights (including a maintenance contract) for specific systems and functions—regardless of how intensively the software was used.
Rising IT costs make the optimization of SAP licenses a strategic necessity. If you wish to minimize cost risks and secure negotiating leverage, you should proactively engage in dialogue with SAP instead of merely reacting to demands.
ERP software has enjoyed great success for many decades because there is no better IT management system for business organizational structures and processes.
AI is fundamentally reshaping the global financial landscape. It is critical for finance leaders to understand the impact of AI in order to maintain a competitive advantage and drive growth.
How does human-centered HR go together with data-based AI? The central question is how HR can competently, quickly, and convincingly shape the use of AI in the company.
A shortage of skilled workers, economic uncertainty, and rigid IT structures make it difficult for SMEs to adapt to new requirements. A reliable database and agile systems are key prerequisites for future-proof decisions.
Workday has unveiled a new toolset that opens up the Illuminate AI platform to customer and partner developers.
From left to right: Gerhard Kuppler, Vice President SAP Alliances, Oracle, and Kuen Sang Lam, Senior Director—Global SAP on Oracle Cloud Infrastructure and Technology, Oracle. In recent years, many black box systems have been replaced by hybrid architectures and composable IT. Oracle is at the forefront of this development with an extremely broad range of solutions.
In enterprise IT, there are few systems that can match the complexity, size, and importance of SAP applications running on Oracle databases. As a result, strategies for protecting the data of these systems are carefully considered, funded, and continuously improved.
SAP ECC demands the highest performance—Oracle Exadata delivers it. As a platform fully certified for SAP NetWeaver, Exadata offers extreme speed, reliability, and easy scalability—whether on-prem, in the cloud, or hybrid.
Many SAP customers are faced with the challenge of operating their NetWeaver-based applications efficiently and securely. This requires an optimized infrastructure that helps ensure performance, scalability, and security on-prem as well as in cloud or hybrid environments.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.