The global and independent platform for the SAP community.

Author: Peter M. Färbinger, E3-Magazin

Peter M. Färbinger, Publisher and Editor-in-Chief of E3 Magazine DE, US, ES, and FR (e3mag.com), B4Bmedia.net AG, Freilassing (DE), email: pmf@b4bmedia.net, and phone: +49(0)8654/77130-21
Under the strict dictates of the SAP Clean Core strategy, the future of Abap is defined by cloud compliance, AI, strict governance and absolute upgrade stability. Users are forced to rethink their historically grown and individualized ERP architectures.
The year 2026 marks a historic and critical turning point for the SAP community, where the glossy visions of the Walldorf-based software group SAP meet the pragmatic reality of existing customers with full force. The deadline for the end of maintenance of the old ERP system in 2027 is approaching, increasing the pressure on S/4 migrations and having a noticeable and lasting impact on the service provider market.
The Business Technology Platform, SAP BTP, is already causing real problems for many existing customers when it comes to licensing. According to a presentation by Michael Bloch, Head of Licenses, Contracts and Support at the German-speaking SAP User Group (DSAG), there now appear to be even more problems with the SAP Business Data Cloud.
Clean Core and Agentic AI are interrelated: SAP Clean Core and clean data are the prerequisite for AI agents to work in a scalable manner, while AI agents are the tool to efficiently create the Clean Core.
In times of radical transformation, a narrative is essential for IT companies like SAP. Storytelling condenses the complex reality of cloud, AI and quantum computing, reduces the unmanageable technical complexity and creates the confidence to invest millions.
Cloud computing is no longer a megatrend. The SAP share price has fallen by up to 40 percent from its all-time high. In an interview with Manager Magazin, SAP CEO Christian Klein promises to restore the old glory, this time with AI.
The SAP share price has plummeted - relatively speaking. Last year, the share price was almost 280 euros, and financial analysts were even predicting values in excess of 300 euros. Now the share price is leaden at 170 euros. Where is SAP's crisis communication?
SAP has fallen out of time: It's not that S/4 is a bad ERP, but rather that SAP CEO Christian Klein overslept the social and technical change.
The new SAP Chief Quantum Officer will need a quantum consolation, see Daniel Craig in James Bond 2008, when he soon has ERP processes calculated using qubits, the smallest unit of information in quantum computing.
Data twilight in the ERP universe: The current geopolitical situation, the rocky road to S/4 transformation and the possible rescue through intelligent data management are making digital sovereignty increasingly explosive and relevant. Data sovereignty is key: only those who determine where data is stored and processed at all times can avoid vendor and legal lock-in.
The global ERP company hardly plays a role on the international IT stage anymore. SAP was absent from Viva Tech 2025 in Paris and CES 2026 in Las Vegas. What about Davos?
The belief that by signing a Rise-with-SAP contract, responsibility for SAP S/4 Hana operations is handed over to the Walldorf ERP group is one of the most dangerous errors in the current transformation and S/4 conversion.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-662-4355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
Bonus: Access to all lectures on June 11, 2026

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on June 11, 2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 305 excl. VAT.
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on April 23, 2026 
Bonus: Access to all lectures on April 23, 2026
Regular ticket
April 22, 2026: Lectures and evening event
April 23, 2026: Lectures and AI workshop
EUR 305 excl. VAT
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.