The global and independent platform for the SAP community.

Author: Peter M. Färbinger, E3-Magazin

Peter M. Färbinger, Publisher and Editor-in-Chief of E3 Magazine DE, US, ES, and FR (e3mag.com), B4Bmedia.net AG, Freilassing (DE), email: pmf@b4bmedia.net, and phone: +49(0)8654/77130-21
Cloud computing is no longer a megatrend. The SAP share price has fallen by up to 40 percent from its all-time high. In an interview with Manager Magazin, SAP CEO Christian Klein promises to restore the old glory, this time with AI.
The SAP share price has plummeted - relatively speaking. Last year, the share price was almost 280 euros, and financial analysts were even predicting values in excess of 300 euros. Now the share price is leaden at 170 euros. Where is SAP's crisis communication?
SAP has fallen out of time: It's not that S/4 is a bad ERP, but rather that SAP CEO Christian Klein overslept the social and technical change.
The new SAP Chief Quantum Officer will need a quantum consolation, see Daniel Craig in James Bond 2008, when he soon has ERP processes calculated using qubits, the smallest unit of information in quantum computing.
Data twilight in the ERP universe: The current geopolitical situation, the rocky road to S/4 transformation and the possible rescue through intelligent data management are making digital sovereignty increasingly explosive and relevant. Data sovereignty is key: only those who determine where data is stored and processed at all times can avoid vendor and legal lock-in.
The global ERP company hardly plays a role on the international IT stage anymore. SAP was absent from Viva Tech 2025 in Paris and CES 2026 in Las Vegas. What about Davos?
The belief that by signing a Rise-with-SAP contract, responsibility for SAP S/4 Hana operations is handed over to the Walldorf ERP group is one of the most dangerous errors in the current transformation and S/4 conversion.
Mercedes-Benz has been around for over 100 years, and Lufthansa is celebrating its centenary. SAP could live on for another 100 years—if it reforms itself!
The difference between AI for the manufacturing industry and for ERP may be small. But the fact is that the German industrial group Siemens has a strategy under CEO Roland Busch, while SAP boss Christian Klein is lost in numerous AI partnerships. Will Klein be rescued by Hana co-inventor Professor Zeier using ERP AI?
The SAP share price has been on a downward trajectory for around a year, and there is no end in sight. The Supervisory Board and the Executive Board are equally responsible for this development. For months, SAP CEO Christian Klein watched helplessly from the sidelines as the catastrophe approached. What now?
A survey of SAP user groups from the DACH region, the USA, the UK and Japan was conducted in mid-2025. The SAP cloud strategy was driven to the wall by CEO Christian Klein. Hardly any customers know about BDC and the new SAP Business Suite.
Since SAP's all-time high share price of around 280 EUR on the Frankfurt Stock Exchange, the price has fallen to around 166 EUR on the day the 2025 annual results were published, resulting in a cumulative loss of 40 percent.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-662-4355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
Bonus: Access to all lectures on June 11, 2026

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on June 11, 2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 305 excl. VAT.
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on April 23, 2026 
Bonus: Access to all lectures on April 23, 2026
Regular ticket
April 22, 2026: Lectures and evening event
April 23, 2026: Lectures and AI workshop
EUR 305 excl. VAT
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.