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In Search of Our Own Roadmap

The 2026 Annual Conference of the German-Speaking SAP User Group (DSAG) at the Cologne Exhibition Center will be held under the theme: “Claim Your Ground. Lead Your Business.” The DSAG’s Call for Autonomy.
Peter M. Färbinger, E3 Magazine
September 24, 2026
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This text has been automatically translated from German to English.

This motto marks a remarkable turning point in the SAP community’s discourse, as it explicitly does not focus on the next fleeting buzzword or an unverifiable promise of innovation, but rather rejects uncritical technological euphoria and blind activism. In a business reality where digital transformation has long since become the norm, and where migration projects to S/4, the implementation of the Business Technology Platform, and AI initiatives are running in parallel under considerable time and expectation pressures, this assessment takes on a functional urgency. The primary goal of the user association is to free member companies from the role of passive followers through a sober, evidence-based assessment of the SAP product roadmaps, thereby empowering them to become self-determined architects of their own IT architectures.

The necessary demystification of the manufacturer’s marketing begins with a realistic assessment of the actual market readiness of SAP innovations: While SAP is pushing its “cloud-first” doctrine and the integration of artificial intelligence into cloud subscriptions such as Rise or Grow, existing customers encounter significant hurdles in practice, ranging from unpredictable usage fees under BTP credit models to controversial restrictions imposed by the newly enacted SAP API Policy.

Since, according to the DSAG Investment Report, a broad majority of existing SAP customers still rely on S/4 on-premises systems, access to technical advancements must not be denied by contractual restrictions. Added value is only created when AI use cases do not fizzle out as isolated experiments, but rather solve concrete business problems, remain transparent, and do not generate new technical debt or uncontrollable cloud costs.

On the vendor side, SAP outlines the vision of the Autonomous Enterprise as a new ERP target state, in which the traditional Business Suite is to be gradually transformed into an AI-driven, self-sufficient platform. This paradigm relies on the AI assistant Joule, domain-specific AI agents, and the SAP Knowledge Graph on the Business Data Cloud (BDC) to execute end-to-end processes largely autonomously. From a critical perspective, however, this autonomy proves to be a dangerous fallacy when probabilistic language models—without sufficient governance and with poor master data quality—are unleashed upon the relentless precision of the deterministic general ledger.

To break free from the trap of vendor-driven hype cycles, a pragmatic course of action is needed—one that views cloud computing as a flexible foundation and artificial intelligence as a targeted driver of measurable business results. The cloud model is not an ideological dogma, but rather serves as the basis for resilient IT landscapes, the pace of implementation and scope of which must be strictly tailored to the user’s individual business requirements.

In this framework, artificial intelligence serves as an automation accelerator for sound decision-making processes, provided it is operated with complete transparency, full audit trail integrity, and strict human oversight. By defending their data sovereignty, decoupling their core processes, and evaluating innovations based on business criteria, existing SAP customers assert their own territory within the ecosystem and lead their companies into the future with digital sovereignty.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief of E3 Magazine DE, US, ES, and FR (e3mag.com), B4Bmedia.net AG, Freilassing (DE), email: pmf@b4bmedia.net, and phone: +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-662-4355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
Bonus: Access to all lectures on June 11, 2026

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on June 11, 2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 305 excl. VAT.
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on April 23, 2026 
Bonus: Access to all lectures on April 23, 2026
Regular ticket
April 22, 2026: Lectures and evening event
April 23, 2026: Lectures and AI workshop
EUR 305 excl. VAT
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.