The global and independent platform for the SAP community.

Author: Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief of E3 Magazine DE, US, ES, and FR (e3mag.com), B4Bmedia.net AG, Freilassing (DE), email: pmf@b4bmedia.net, and phone: +49(0)8654/77130-21
SAP CEO Christian Klein wants to reinvent his global ERP company with AI. But does he understand AI? He is currently copying the old cloud model, as he himself wrote in a guest article in the Financial Times.
The traditional era of enterprise resource planning, or ERP for short, is effectively dead when taking a critical, analytical look at current IT and AI developments, and with it SAP's cloudy marketing concept of the so-called Intelligent Enterprise.
The current SAP cloud and licensing model in no way serves to technically and organizationally liberate existing customers, but rather binds them more closely to Walldorf. Those who rely on Rise with SAP without a sound IT strategy, external legal advice and license control risk high costs and permanent dependence on the software giant.
Igor Levit is one of the best-known and most successful piano musicians in the current concert business. He is an ambassador for Steinway & Sons pianos with regular appearances at the Salzburg Festival. A two-hour video documentary about his work and his thoughts is called: No Fear.
SAP customers are under double pressure: they have to operate existing systems stably and manage the transformation towards the cloud and new operating models. For DSAG Austria board member Walter Schinnerer, it is clear that the real challenge lies in the organization.
For existing SAP customers, the urgent question is what is really behind this new glossy term of an autonomous ERP suite and whether it is a genuine technical revolution for users or merely a stock market-driven labeling scam.
Behind the cloudy AI marketing promises of the Walldorf-based software company SAP, a fundamental paradigm shift is currently taking place that will massively change the future of business data processing. LLMs naturally fail with abap tables.
For the German-speaking SAP user group (DSAG), it is unacceptable that SAP severely restricts the use of APIs for undocumented purposes, for systematic mass data extractions and for interaction with autonomous generative AI systems from third-party providers.
SAP CEO Christian Klein propagates the dawning age of Agentic AI, in which autonomous AI agents as digital „super workers“ no longer just passively answer questions, but independently analyze, orchestrate and execute complex end-to-end processes in Composable ERP.
Anyone who believes they can successfully implement an S/4 migration with the lift-and-shift concepts brownfield or greenfield is mistaken. Pure code conversion - even in SAP Clean Core - leads to strategic failure. Nova Intelligence relies on understanding instead of conversion: Cleanfield and Composable ERP for sustainable transformation.
In the new Abap Cloud world, unlimited direct access to database tables, the local file system or the kernel of the application server is strictly prohibited. For existing SAP customers, this development doctrine results in a painful and expensive refactoring process.
The former pioneer of standard business software seems to have lost its innovative compass. Hana, cloud, AI, qubits - what adds value to ERP?

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-662-4355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
Bonus: Access to all lectures on June 11, 2026

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on June 11, 2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 305 excl. VAT.
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on April 23, 2026 
Bonus: Access to all lectures on April 23, 2026
Regular ticket
April 22, 2026: Lectures and evening event
April 23, 2026: Lectures and AI workshop
EUR 305 excl. VAT
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.