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On-prem vs. cloud

Those who act in either-or categories have lost. Black-and-white thinking is out of place. Cloud first was good marketing. Now SAP says: Cloud only. Can that work?
Peter M. Färbinger, E3 Magazine
April 28, 2022
The-Last-Satire
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This text has been automatically translated from German to English.

SAP's existing customers naturally envisioned cloud computing quite differently than SAP now wants to realize - without an exit strategy and with a lifelong commitment. Here, too, the SAP community is experiencing a painful realization: SAP's cloud only is no longer up to date. Only hybrid models will survive, because nowhere is there an either-or decision, a black or white. The world is colorful, even if the Hana machine in our illustration is spreading black smoke.

Currently, the relationship management between SAP and the E-3 editor-in-chief is not going well. At the beginning of this year, an E-3 author took the liberty of asking how up-to-date Hana and S/4 were. An outcry went through SAP and the user association DSAG. Our author's phone shrilled very nervously for a day straight. It was a logical question that still has no answer: How contemporary are the Hana and S/4 applications at the end of customizing?
How contemporary is cloud only?

If things go well, a large part of the SAP community will be running productively with S/4 Hana from 2027. In some cases, it could also be 2030, by which time the "new" ERP S/4 will already be 15 years old. Currently, SAP has refused to make any statement about an S/4 successor. For a rudimentary ten-year plan, however, SAP must reveal itself by 2025 in order not to lose even more existing customers to cloud competitors.

Cloud, the great mystery at SAP: Under ex-SAP CEO Bill McDermott (see illustration), the Cloud only statement was given because he bought up one cloud company after another. There was a lack of both strategy and integration, but McDermott had exemplary mastery of the narrative and thus at least satisfied the financial analysts.

Professor Hasso Plattner was far-sighted in recognizing the danger of unbridled and uncoordinated cloud growth. He knew and felt it: Many existing SAP customers need and want a continuation of the successful SAP values - integration!

McDermott's successor, Christian Klein, listened to the signals from SAP's existing customers and, with a new and young Executive Board, began to clean up the legacy and construction sites of the past. And more and more often, the SAP community heard "cloud first" instead of "cloud only". A small but decisive shift in strategy. SAP was reclassified: Cloud remained the goal, but not with a crowbar.

The first SAP press conference in the new year again brought disillusionment: SAP CEO Christian Klein and still-CFO (Cloud Financial Officer) Luka Mucic again spoke of cloud only. This shift in strategy is doubly painful: on the one hand, SAP has no technical cloud computing expertise like AWS, Google or Microsoft, and on the other hand, SAP's existing customers hardly trust the rise to the cloud. A recent DSAG survey has once again confirmed that users are not convinced by the Rise with SAP concept. So without Rise into a hybrid cloud, but how and where? 

The cartoon by Robert Platzgummer (1975 to 2016) was first published in the E-3 issue November 2015. The then SAP CEO Bill McDermott is a marketing genius. In his ERP world at the time, there was only Hana and Cloud, and then of course S/4.
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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket

Available until December 20, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.