The global and independent platform for the SAP community.

Well Brewed

Dinkelacker-Schwaben Bräu has successfully switched to S/4. This makes the Stuttgart-based brewery one of the first to work with the new generation of SAP software.
Peter M. Färbinger, E3 Magazine
August 31, 2022
This text has been automatically translated from German to English.

SAP partner SNP implemented the project remotely in just twelve months. This was made possible by a selective data migration approach and a proprietary data transformation platform. The family-owned brewery from the heart of Stuttgart had been working successfully with an SAP solution for over twenty years. However, the system landscape was no longer technically up-to-date: "We didn't want to get stuck on the ECC that was being phased out, we wanted to move with the times and be a pioneer for German breweries"says Tanja Drews, Head of IT and Organization at Dinkelacker-Schwaben Bräu. For this reason, the brewery decided to migrate to S/4 Hana.


Three options were evaluated for Dinkelacker-Schwaben Bräu to implement S/4. The greenfield approach was ruled out because the brewery had a lot of Abap in-house developments in the Z namespace. And a step-by-step migration with various preliminary and sub-projects was not a viable solution for Dinkelacker-Schwaben Bräu either. The runtime would have been too long and the project too expensive. 

Instead, the brewery decided to carry out the conversion to S/4 in a "one-step approach". This made several upstream, time-consuming and costly preliminary projects obsolete and combined several sub-projects: For the transformation project, the master data was harmonized, all technical updates were carried out, a new chart of accounts and the new general ledger were introduced, the switch to the Hana database was completed, and S/4 was introduced. In addition, the new SAP system is now Unicode-capable. "We wouldn't have an SAP solution today if we hadn't been able to do the transformation selectively and in one step. It was the only chance for us to keep SAP".explains Tanja Drews.

The advantages for the brewery: prefabricated content and standardized processes significantly reduced the project effort for the migration. The project began in February 2020. The SAP partner implemented the transformation project completely remotely and during ongoing business operations. The go-live of the SAP solution was not only on schedule after only twelve months, but also within budget.

"Since our go-live, the new S/4 system has been running smoothly from the start. We conducted intensive tests in advance and let our users continue to work with the old interface. And the 30 or so interfaces also worked immediately."Tanja Drews is extremely satisfied.

The project team also integrated the SAP Business Technology Platform. The BTP also runs a cloud solution for excise and beer tax that is particularly important for the brewing industry. The solution enables Dinkelacker-Schwaben Bräu to analyze tax-relevant movements of goods, calculate beer tax and make the forms available to the tax authorities.

"Dinkelacker-Schwaben Bräu is one of the first breweries in Germany to successfully work with S/4"explains -Thilo Nagler, Managing Director at the SAP partner. Tanja Drews adds: "We have made the leap to S/4 Hana and created the optimal foundation for our successful future."

Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (, AG, Freilassing (DE), E-Mail: and Tel. +49(0)8654/77130-21

Write a comment

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT


Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.