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Guinea pig

Asked about the potential of S/4, SAP CEO Bill McDermott replies, "Huge!" In his opinion, SAP is at the beginning of a unique success.
Peter M. Färbinger, E3 Magazine
January 15, 2019
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This text has been automatically translated from German to English.

McDermott acknowledged in a July conference call that existing S/4 customers are, by their very nature, early adopters - you're just at the beginning of this massive, digital transformation!

The reverse conclusion to Bill McDermott's euphoric S/4 growth forecast is sobering: what the SAP CEO called early adopters are, in lived ERP practice, the guinea pigs of an unfinished ERP suite.

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This picture is confirmed by numerous experts from the SAP community: SAP is developing new software and using existing customers as a test lab. McDermott is absolutely right about innovation.

Never before in SAP's forty-year history have so many new products seen the light of day in such a short time - a small side effect: existing customers do not receive finished, tested products, but half-finished goods that first have to be laboriously unraveled and tested.

The fact is that the early adopters hit the wall hard with Hana 1 and SAP does not even negate this fact: McDermott thus rightly sees enormous potential still ahead.

If existing customers had known that they were buying a kindergarten with Hana and S/4 and not fully trained academics, there would be fewer system crashes at the moment.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief of E3 Magazine DE, US, ES, and FR (e3mag.com), B4Bmedia.net AG, Freilassing (DE), email: pmf@b4bmedia.net, and phone: +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
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Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
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Hotel Hilton Heidelberg
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Wednesday, April 22 and
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Bonus: Access to all lectures on April 23, 2026
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Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
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*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.