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The new, digital twins: Siemens and Nvidia

It's another case of deja vu. Instead of turning Leonardo into a digital platform of the future for Industry 4.0, SAP CEO Christian Klein is trying to lift his own existing customers into the cloud with his "Rise with SAP" idea.
Peter M. Färbinger, E3 Magazine
14 July 2022
This text has been automatically translated from German to English.

Instead of moving forward boldly and innovatively and developing a concept for ERP/MES digital twins based on Leonardo for the SAP community, Christian Klein gets bogged down in administrative ERP tasks and merely engages in repair service behavior.

Others are doing it better: A partnership under the Siemens umbrella has been sealed with chip manufacturer Nvidia. The goal is to create an industrial metaverse and further advance the use of digital twin technology powered by artificial intelligence. If anyone in the SAP community is now having SAP Leonardo deja vu, they're right. With the partnership, Siemens and Nvidia are taking industrial automation to a new level. As a first step in the collaboration, the companies plan to link the Siemens Xcelerator open business platform and Nvidia Omniverse, a 3D design and collaboration platform. This will enable an industrial metaverse with physics-based digital models from Siemens combined with AI-powered, physically accurate real-time simulation. It is expected to enable companies to make better and faster decisions.

Despite high investments, however, more than half of the 700 companies surveyed worldwide are still at a very early stage of implementing digital systems and technologies. This is the finding of the Digital Factory Transformation Survey 2022, published by the auditing and consulting firm PwC on the occasion of this year's Hannover Messe. Where the focus used to be on cost reduction and efficiency, today the emphasis is on flexibility and resilience. Siemens is launching an open digital business platform called Xcelerator. This enables customers of all sizes in industry, buildings, networks and mobility to accelerate their digital transformation and increase value creation.

The business platform makes digital transformation easier, faster and scalable. It comprises three cornerstones: a select portfolio of hardware for the Internet of Things (IoT), software and digital offerings from Siemens and certified third-party providers, a continuously evolving partner ecosystem, and a growing marketplace that facilitates interactions and transactions between customers, partners, and developers.

With Xcelerator, Siemens overtakes ERP world market leader SAP. After losing in the CRM market to Salesforce and falling behind Microsoft, Google and AWS in the cloud market, only SAP is once again losing momentum in the Industry 4.0 field. Ultimately, SAP will be left with an ERP back-office function, as the innovative topics are increasingly occupied by competitors.

Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (, AG, Freilassing (DE), E-Mail: and Tel. +49(0)8654/77130-21

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT


Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.