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The Innovator's SAP AI Dilemma

Artificial intelligence requires a radical new approach in many areas of IT. How should SAP guide its well-established and highly successful ERP system through the AI revolution? It's an AI dilemma.
Peter M. Färbinger, E3 Magazine
July 3, 2025
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Optimize and revolutionize with SAP S/4 Hana

Information technology could enable a revolutionary new start for ERP. One result could be a composable ERP based on a business Large Language Model (LLM). Business processes would likely differ greatly from the past, necessitating a re-orchestration of organizational structures and processes.

From the perspective of an SAP ECC 6.0 or S/4 Hana user, an ERP LLM as a composite system (composable ERP) would represent a revolutionary change that could not be achieved through a traditional release update. Existing SAP ERP systems can be optimized with the SAP Hana Predictive Analysis Library (SAP Hana PAL). AI modules and functions can also be found here, but many evolutionary steps are required. Currently, SAP offers around 500 different AI enhancements and optimizations.

The dilemma of SAP and Apple

SAP is not the only company facing the innovator's dilemma; Apple is also being challenged by the current AI trend—and failing. Since the publication of The Innovator's Dilemma by Harvard professor Clayton Christensen (1952–2020), this question has been well-known yet unresolved: "If a company tries to develop a disruptive technology to the point where it meets the needs of customers in established markets—which most leading companies do—it is almost certain to fail."

Apple is struggling to gain meaningful access to AI and implement it in existing products. SAP wants to follow the AI trend and customize existing ERP systems with AI functionality. However, SAP must proceed cautiously to avoid overburdening customers or giving them the idea of building a completely new ERP system with AI. Apple and SAP are walking a tightrope when it comes to AI.

ERP Large Language Model

The AI dilemma for SAP itself and the entire community is as follows: Is the AI revolution merely postponed, or will there be a meaningful evolution of existing ERP systems? Using AI agents does not improve the situation because, ultimately, they could autonomously build their own ERP Large Language Model (LLM), and SAP customers would not recognize their own ERP system.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.