The digital transformation is here!

Digitization is taking hold of all areas of the economy and society. It is not a short-term phenomenon, but overlaps everything and offers great opportunities in the long term. It is essential to face these challenges and actively lead your company into the future. d!conomy describes reaches every decision-maker, every company, every sector of the economy.

Digitization will influence all components of existing value chains. In addition, there will be disruptive approaches by young, agile companies that use digital business models to break up long-established markets and quickly develop into new competitors.

Anyone who wants to hold their own in a highly dynamic market environment in the future must seize the opportunities offered by digital transformation. Businesses and companies, government, politics and society as a whole can seize the opportunities of digitization.

At the beginning of the digital era, both the major and political framework conditions need to be shaped - for example, with regard to data security and privacy.

New business models, customer interfaces, and corporate and production processes must also be developed, as must new forms of communication and work.

Partner country Switzerland

Switzerland will present itself with a partner country pavilion on 1,500 square meters: with established companies, start-ups, universities and universities of applied sciences. The appearance of the President of the Swiss Confederation and top representatives from business and research will put Switzerland in the focus of international attention.