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The beginning of the end

Last week, I sat on stage with an SAP representative at an event in Switzerland hosted by an international SAP partner based there. It was what felt like the 999th discussion round on the topic of digital transformation.
Peter M. Färbinger, E3 Magazine
August 20, 2022
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This text has been automatically translated from German to English.

I asked whether Hana and S/4 were the culmination of the digitization of the organizational structure and processes. The SAP representative, on the other hand, said that it was the other way around: Hana and S/4 are the starting point of a digital transformation. The question was left unanswered as to what we have been doing for the past few years. The fact is, however, that many existing SAP customers started digitizing many years ago, quite independently of SAP, and after SAP recklessly cashed in its Leonardo digitization concept, many existing SAP customers turned to Microsoft, Google, and AWS.

Whether SAP will ever again get the chance to lead a digital transformation and conversion through its own efforts or through the favor of its existing customers remains uncertain for the time being. The market and the SAP community will certainly not wait for the ERP world market leader from Walldorf. Many challenges are pressing, so solutions are needed immediately. SAP's release cycles, roadmaps and perspectives are too unspecific, too lengthy and also too expensive.

Whether this sluggishness on SAP's part marks the beginning of the end has not yet been decided. The fact is, however, that SAP may have slept through the Internet, but it certainly let the digital transformation slide. SAP's Leonardo program was the start and end of any successful digitization. It will be to SAP's detriment, but it need not be a limitation for SAP's existing customers. Looking outside the box will show the SAP community that digital transformation spans from logistics to HR, and that there are enough innovative and SAP-compatible vendors out there. Seen in this light, SAP is perhaps right, with Hana and S/4 the digital transformation begins - but precisely no longer with SAP solutions. The digital innovations lie beyond SAP's horizon.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.