The global and independent platform for the SAP community.

James Petter Appointed as Snowflake's Head of EMEA

Snowflake, the Data Cloud company, has appointed James Petter as VP of EMEA Sales.
E3 Magazine
July 24, 2023
avatar
This text has been automatically translated from German to English.

Snowflake, the Data Cloud company, has appointed James Petter as VP of EMEA Sales, effective as of July 3, 2023. Petter will be responsible for leading the Snowflake EMEA team to drive business growth, land new customers, and ensure collaboration and innovation across Snowflake’s Data Cloud ecosystem.

Petter brings with him over 25 years of experience in senior sales positions across leading firms, driving new business and revenue growth, expanding business in EMEA and APAC, and attracting and retaining the best workforce. Most recently, Petter spent over eight years at Pure Storage, driving increased revenues across EMEA, Latin America and APAC. Prior to this, he spent 11 years at EMC, and a further four years at Cisco. Petter also served in the British Army for four years before joining the enterprise tech industry.

"As a leader, I have always taken the mantra 'serve to lead' to heart, and I want to bring that spirit to a company as innovative and disruptive as Snowflake," said James Petter, Vice President of EMEA Sales at Snowflake. "Snowflake is in an exciting new chapter of its journey, led by developments in generative AI, LLMs and applications, and I'm delighted to join at this stage to expand these opportunities in EMEA and help our customers better mobilize their data."

James Petter, VP of Sales, Snowflake EMEA

snowflake.com

Write a comment

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024

Venue

Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT

Venue

Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024

Tickets

Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.