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SAP RISE und GROW: Digitale Transformation in Retail Sector as a Complete Package for Omnichannel

Many retail companies are facing challenges in their ERP systems with regards to their IT landscape. SAP's RISE and GROW sales packages could help support companies' move to the cloud.
E3 Magazine
24 October 2023
This text has been automatically translated from German to English.

Be it the expense of the infrastructure systems, the lack of scalability or simply outdated systems. Due to the pressure to adapt the existing IT architecture to the requirements of a modern omnichannel company, but also for cost and security reasons, many are considering a move to the cloud. "However, some companies are still waiting. They shy away from digital transformation because they are afraid of the difficult-to-estimate expense of an IT switch. The Rise with SAP and Grow with SAP sales packages address these points and enable a holistic approach to licensing, services and support for SAP solutions," explains Florian Kraus, Partner at Retailsolutions and Head of Sales and Business Development. 

Some companies are still waiting. They shy away from digital transformation because they are afraid of the difficulties.

Florian Kraus,
Head of Sales and Business Development,

Rise is an offering that provides customers with a customized S/4 cloud system, process analysis tools, integrated tools and services, a starter package for SAP Business Network, and credit to use additional cloud or business services, regardless of complexity or starting point. "The package offers existing customers the opportunity to customize resources and software and take their current system to the next level with S/4 Hana. In particular, mid-sized companies that already have an ERP system that has grown for years can optimize the automation of business processes throughout the company, accelerate projects with a modern process modeling platform and access all data in real time in the future," says Kraus. In the process, the move to the cloud can be realized according to the individual pace and at any time rely on required capabilities or bring in partners to support the digital transformation. 

Grow is a range of solutions and services for new customers. It is designed to support medium-sized companies in the planned introduction of a cloud ERP system that is close to the standard. The package also includes best-practice support and access to the community and training offerings. "By applying preconfigured processes and tools, business models can be redesigned during ongoing operations. Sharing knowledge and ideas thus not only enables faster and more agile working, but also continuously drives innovation," says Kraus. As with Rise, machine learning and AI functionalities are available to increase productivity and effectiveness.

With the ERP from the cloud, there are no costs for hardware, maintenance and operation. "As an official Rise with SAP partner, we have already successfully implemented several customer projects and are now also focusing on Grow with SAP. In addition, we have founded a midmarket initiative to support retail companies on their path to digital transformation in the cloud. The topic of public cloud for retail will also be brought into focus and presented at our International Retail Forum in October 2023," Kraus concludes.

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT


Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.