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SAP and the Mercedes-AMG Petronas F1 Team Announce Their Partnership

SAP has announced a multi-year partnership with the Mercedes-AMG Petronas F1 Team. As an official team partner, SAP will support the team from 2024 to increase its efficiency and performance through technological innovation and new data insights.
E3 Magazine
November 21, 2023
This text has been automatically translated from German to English.

S/4 Hana Cloud, Private Edition, is the technological foundation that will enable the Mercedes-AMG Petronas F1 Team to use artificial intelligence (AI) and cloud solutions from SAP to make informed decisions and predictions, optimize resources and future-proof its IT infrastructure.

Efficiency is the linchpin of success in Formula 1, which is why compliance with the cost cap and the optimization of the complex supply chain of the Mercedes-AMG Petronas F1 Team are two focal points of the partnership. The cost cap in Formula 1 stipulates exactly how much the teams can spend per season. Strict penalties are imposed if this limit is exceeded. The Mercedes-AMG Petronas F1 Team therefore relies on the S/4 Hana Finance solution to allocate, save and use resources more efficiently. With the integrated capabilities of SAP Business AI, the team can forecast costs and final budget requirements and optimize both the supply chain and inventory levels accordingly. The team also has the ability to leverage SAP Build and the Business Technology Platform to implement a transparent enterprise architecture that provides a unified view of data and systems from multiple sources across the organization.

"We are delighted to announce SAP as the official team partner of the Mercedes-AMG Petronas F1 Team. We are united by a tradition and enthusiasm for innovation and optimization, which will be clearly reflected in our race results. SAP is a world leader in its field. We couldn't think of a better partner to help us further improve our efficiency in 2024 and beyond."

Toto Wolff, CEO and Team Principal, Mercedes-AMG Petronas F1 Team.

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Work on SAP Basis is crucial for successful S/4 conversion. This gives the so-called Competence Center strategic importance among SAP's existing customers. Regardless of the operating model of an S/4 Hana, topics such as automation, monitoring, security, application lifecycle management, and data management are the basis for the operative S/4 operation. For the second time already, E3 Magazine is hosting a summit in Salzburg for the SAP community to get comprehensive information on all aspects of S/4 Hana groundwork. With an exhibition, expert presentations, and plenty to talk about, we again expect numerous existing customers, partners, and experts in Salzburg. E3 Magazine invites you to Salzburg for learning and exchange of ideas on June 5 and 6, 2024.


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024


Early Bird Ticket - Available until 29.03.2024
EUR 440 excl. VAT
Regular ticket
EUR 590 excl. VAT

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Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.