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Radically Rethinking HR

The pressure on European companies is increasing dramatically. Companies that do not meet ESG requirements, do not design processes to be AI-capable and ignore transparency, efficiency, and legal standards are not only losing their innovative strength—but also their competitiveness.
Tilman Rotberg, SD Worx
June 11, 2025
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This text has been automatically translated from German to English.

In today's era of multiple changes, HR is becoming a central hub: This is where the tectonic shifts in the world of work, society and technological progress come together. Those who do not fundamentally rethink their HR strategy now risk being left behind.

Modern HR management places the highest demands on flexibility and adaptability, especially for internationally active organizations. Companies must face up to the challenge of organizing processes uniformly and efficiently across locations and countries, across different business areas and even after company acquisitions. The task goes far beyond pure process optimization: it also includes safeguarding the corporate culture, ensuring transparency and complying with governance standards. 

Cloud or standstill

This can only be achieved with digital solutions that are flexible, scalable and, above all, cloud-based. SAP provides the necessary infrastructure with its modular cloud platform. It is not optional - it is a mandatory prerequisite for future-proof HR management. Strategic, data-driven HR begins where Excel and isolated systems end. There is no more room for hesitation. Sustainability and digitalization are not a side project, but a survival strategy - continuous digitalization in HR is not an end in itself. Companies that continue to rely on outdated on-prem systems are blocking their access to innovation, automation and the full use of AI. The use of artificial intelligence requires up-to-date, centrally maintained database structures. 

The declared aim is to make data consistent, structured and available in real time, which will serve as the basis for intelligent applications such as automated talent forecasts, predictive personnel planning or adaptive learning paths. Only with this technological basis can HR develop its full strategic potential in the digital transformation.

Consequences of the standstill

But what happens when companies lose touch with technology? The consequence: slow processes, high error rates, a lack of transparency - and a workforce that can no longer be won over with analog solutions. Only cloud-based systems offer the necessary speed, flexibility and security to keep pace with the demands of a dynamic market.

If you don't act today, you won't be able to keep up tomorrow. After all, digitalization is not an end in itself - it is the tool to minimize risks, increase quality and enable smart decisions. 

Particularly in critical areas such as payroll accounting, outdated processes not only lead to inefficiency, but also to serious legal consequences. Companies that rely on cloud solutions, on the other hand, ensure compliance, transparency and reliable performance - even across national borders. Companies that rely on integrated cloud platforms now are actively shaping their future - agile, intelligent, sustainable and ESG-compliant. 

HR decides the future

The cloud is not a "nice to have", but the basis for every innovation. It is the lever to not only digitize processes, but to strategically align them. Without this change, HR becomes a brake instead of a driver. Manual processes, disconnected data sources and slow workflows not only prevent progress - they make companies vulnerable. Vulnerable to a shortage of skilled workers, a backlog of innovation and increasing regulation.

Those who opt for modern, cloud-based systems now, on the other hand, will secure pole position in the competition for talent, efficiency and innovative strength. Cloud means fewer errors, more speed, better control - and the ability to meet new ESG requirements with ease. The decision lies with the companies: Do they want to help shape it - or watch others pass them by?

sdworx.com

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Tilman Rotberg, SD Worx


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket
available until 1.10.2025
EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.