Pragmatic - Print Lives!
With an initial circulation of 200,000 copies, there is already a new print magazine: Pragmaticus. Facts. Understand. Act. Brought to the point. Billionaire Dietrich "Red Bull" Mateschitz and Prince Michael von und zu Liechtenstein are behind the project. To put it simply, the resources come from one, the idea from the other. Prince Michael von und zu Liechtenstein, as publisher of the medium, is also responsible for the Geopolitical Intelligence Services platform. Ultimately, Mateschitz and Liechtenstein are concerned with information and educational work - a sensible endeavor that has also been driving the E-3 platform in the SAP community for 20 years.
Naturally, in Dietrich Mateschitz's media empire, the print product Pragmaticus will also have a web presence and a discussion panel on ServusTV. This diversification across different media channels is not a weakening or rejection of print. On the contrary: there, as on the E-3 platform, print is the flagship, the lead medium. Only print reflects a readable layout away from jumping text, illogical word and sentence breaks, advertising that appears and disappears again. It is now a well-known behavior pattern: after calling up a web page, wait ten seconds until the layout has "calmed down" and all elements have found their final place and reading can begin.
Naturally, the E-3 platform also operates a German- and English-language website, several social media channels, newsletters and video streaming via YouTube (watch out for our round table discussions as livestream in the future). However, the verified and consolidated information and education work takes place in the printed magazine.
Here, not only a reader-friendly layout can be realized, but also an exact chronological classification can be established. The web hardly offers a reasonable illustration of a history. Only with great effort can the reader determine the true source and the time of creation. And what can be found on the Web today may be deleted and overwritten tomorrow. In the end, only the printed word is suitable for verification and citation.
Print seems to be popular with readers. Manager Magazin has a subscription circulation of well over 50,000 copies in German-speaking countries - readers who repeatedly commit to this medium by paying a handsome subscription fee. In September, E-3 Magazin had the privilege of enclosing a 48-page issue with Manager Magazin, covering all aspects of the SAP community. On this stage of C-level readers, it was a tremendous success for E-3 and other companies have also recognized the MM added value. The Internet company Google has positioned a print supplement in Manager Magazin three times this year.
At this point, at the latest, IT and ERP marketing should sit up and take notice: A corporation that earns billions on the Internet is using a print platform to expand its own success. Print lives because it is accepted by readers, because it represents a higher reading quality than screen and smartphone. Quite pragmatically: Print lives!
