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People in September 2023

The IT industry is in a constant state of flux, and with it, company executives. Every month, we introduce you here to people who are taking on a new professional challenge.
E3 Magazine
September 27, 2023
This text has been automatically translated from German to English.

NetApp, the global cloud and data-focused software provider, welcomes Begoña Jara as the new vice president and general manager for Germany. An experienced data industry sales leader and respected university lecturer on management and leadership topics, Jara returns to NetApp after a career stopover. In her past role, Jara led sales in Germany and Austria, and her previous positions included responsibility for global customer accounts in EMEA. As vice president of Area Germany, NetApp's second largest market worldwide, Jara is a key member of the EMEA and LATAM Geo Leadership Team, led by senior vice president Giovanna Sangiorgi. Jara will be responsible for leading the German business and will focus on creating cloud- and innovation-driven growth across multiple customer segments, including enterprise, global systems integrators, commercial, global accounts and the channel. She will also work closely with the global and regional teams to create the GTM framework.

Begoña Jara is the new Vice President and General Manager for Germany.

New executives for SAP's Swiss business

SAP appoints Sabrina Storck and Thomas Schreitmüller as managing directors of SAP Switzerland, effective immediately. They succeed Michael Locher-Tjoa, who is taking on a new leadership role within SAP in the Greater China region. Sabrina Storck and Thomas Schreitmüller are already excellently established in the Swiss market due to their previous roles. SAP thus presents itself with a sustainable and reliable succession plan. The new appointments also underline the company's focus on talent development and a modern and diverse leadership culture. The appointment of Sabrina Storck marks the first time a woman has taken on the role of CEO for SAP Switzerland. Sabrina Storck started her career at SAP 15 years ago. She has held the role of COO Switzerland since 2021.

New appointments to the Executive Board of SAP Switzerland (from left): Managing Directors Thomas Schreitmüller and Sabrina Storck, CFO Michael Haldimann.

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Work on SAP Basis is crucial for successful S/4 conversion. This gives the so-called Competence Center strategic importance among SAP's existing customers. Regardless of the operating model of an S/4 Hana, topics such as automation, monitoring, security, application lifecycle management, and data management are the basis for the operative S/4 operation. For the second time already, E3 Magazine is hosting a summit in Salzburg for the SAP community to get comprehensive information on all aspects of S/4 Hana groundwork. With an exhibition, expert presentations, and plenty to talk about, we again expect numerous existing customers, partners, and experts in Salzburg. E3 Magazine invites you to Salzburg for learning and exchange of ideas on June 5 and 6, 2024.


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024


Early Bird Ticket - Available until 29.03.2024
EUR 440 excl. VAT
Regular ticket
EUR 590 excl. VAT

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Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.