Marketing automation for medium-sized businesses

The automation of the lead process using Evalanche is an important addition to the itmX CRM suite, the experience platform for all business processes - from marketing to sales and commerce to analytics.

"The cooperation with SC-Networks enables us to make the topic of marketing automation interesting for SMEs too"

Stefan Eller, Managing Director of itmX, explains the partnership. Both companies are headquartered in Germany and attach great importance to compliance with local data protection laws.

With its data centers located exclusively in Germany and TÜV certification in accordance with ISO 27001, SC-Networks guarantees maximum information security and GDPR compliance. Via an interface between the itmX CRM suite and Evalanche, itmX customers have the option of using customer data from the CRM system for targeted marketing campaigns.

Conversely, data generated in Evalanche, such as form entries, clicked content and downloads, can be transferred directly to the CRM.