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Mao's heirs show foresight

Naturally, the Cultural Revolution ended in disaster, causing endless suffering and hatred and millions of deaths. One may have learned, even if one did not become more liberal and sovereign - but what remained: the prudence and discipline to plan and the holistic implementation of a decided plan.
Peter M. Färbinger, E3 Magazine
January 15, 2019
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This text has been automatically translated from German to English.

Today's China is a big step ahead of the rest of the world in this respect, while the western world is only just starting to think outside the box with predictive analytics and maintenance.

An example? The past World Cup was full of advertisements with Chinese characters. A mistake? An oversight? Who could read these characters, who knew the company names and logos?

The solution: It was decided to build up a soccer scene in China, develop enthusiasm for the sport and then one day host the World Cup in their own country. A bold plan.

For the domestic and global audience, the first milestone has now been cleverly set with Chinese advertising messages. Don't wait, act, seems to be the motto.

Many existing SAP customers, including the DSAG user association, have waited too long with regard to the "indirect use" license issue. The playing field was left to SAP, which dictated the license conditions at will.

Time to set a milestone and fight back. Specialist lawyers and licensing experts from the SAP community will provide the tools at a workshop in Heidelberg on September 18, 2018.

The goal is educational work to prevent a cultural revolution. The aim is to shape a Hana and S/4 future with foresight and license know-how.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.