Lügenpresse
Result:
"It's not about hate"
says Spiegel editor Markus Brauck.
"There is a new uncertainty to which journalism must find a response."
This is a high demand that a journalist is making of his colleagues. Naturally, it is to be fully supported - but does it perhaps fall short?
I am a professional journalist and the community magazine E-3 cannot compare in any way with public mass media such as Der Spiegel, Manager Magazin, Die Zeit, Süddeutsche Zeitung, etc.
However, social phenomena, social science trends and paradigms apply primarily to all media, because the E-3 reader is probably also a Spiegel, FAZ or SZ reader.
So what does it mean as a trade journalist to work for the "lying press"? What answers can a magazine for the SAP community find to a new uncertainty?
Trade press is always a symbiosis of users, suppliers, corporate bodies and analysts/journalists. It is a living microcosm in the general social discourse.
That worked very well 20 years ago! By means of press trips, workshops and journalists' seminars, IT providers did a lot of educational work for trade journalists.
In the case of the SAP community, it was similarly gratifying. The DSAG user association opened up all events and presentations to analysts and journalists as well. The result was lively communication with expert discourse at a high level.
Under the leadership of Professor Henning Kagermann, the SAP Annual Press Conference and SAP CeBIT Press Conference each time turned into a delightful, informative mess.
And today? Only uncertainty?
Absence of journalist workshops and seminars. The few press conferences are deserted - DSAG e. V. presented the 2016 investment survey: Two journalists were in the room.
At SAP press conferences, it seems, there is sleeping powder in the coffee served - no relevant, critical, investigative questions! The result narrowly misses the "lying press".
But why? SAP is not holding an Influencer Summit and DSAG is blocking journalists' access to the specialist presentations, meaning that educational work is falling by the wayside. But if the press is not provided with knowledge, how can a constructive and critical discourse arise?
If I know nothing, I can also ask nothing! If you don't know anything, you have to believe everything! It is an ecosystem with learning, understanding and asking. The insecurity results from the speechlessness, this manifests itself in the "lying press".
A condition that needs to be repaired, at least for the trade press: DSAG and SAP, open your doors, share knowledge with journalists and analysts. Do educational work and everyone will benefit!
Why are we the leading trade magazine in the SAP community?
