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End-to-end customer experience has top priority

According to a recent study by Adito, executives consider the continuous development of the CRM strategy to be a very important success factor.
E-3 Magazine
March 23, 2020
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This text has been automatically translated from German to English.

Which goals have top priority for companies in customer relationship management? What obstacles stand in the way of achieving these goals? Which key figures do companies use to measure success?

Adito asked these and other questions in the study "Expectations of tomorrow's CRM solution". 188 decision-makers from the management level, IT, and the marketing, sales, and service departments of German companies were surveyed.

"Customer relationship management is a continuous process that impacts the work of every customer-facing employee as well as corporate strategy."

Unified customer experience
Some 73 percent of study participants consider a consistent customer experience to be important or very important. Source: Adito

This statement received the highest approval ratings in the study: 76 percent agreed with this statement.

This is matched by the fact that three quarters of the study participants consider the continuous development of the CRM strategy to be an important or very important success factor for customer management.

The study also asked about limiting factors. Too few resources prevented 45 percent from implementing the software. The fact that the selected software did not match the company's processes slowed down 33 percent. Another 31 percent struggled with budget limitations.

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Work on SAP Basis is crucial for successful S/4 conversion. This gives the so-called Competence Center strategic importance among SAP's existing customers. Regardless of the operating model of an S/4 Hana, topics such as automation, monitoring, security, application lifecycle management, and data management are the basis for the operative S/4 operation. For the second time already, E3 Magazine is hosting a summit in Salzburg for the SAP community to get comprehensive information on all aspects of S/4 Hana groundwork. With an exhibition, expert presentations, and plenty to talk about, we again expect numerous existing customers, partners, and experts in Salzburg. E3 Magazine invites you to Salzburg for learning and exchange of ideas on June 5 and 6, 2024.

Venue

Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Tickets

Early Bird Ticket - Available until 29.03.2024
EUR 440 excl. VAT
Regular ticket
EUR 590 excl. VAT

Secure your Early Bird ticket now!

Venue

Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024

Tickets

Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.