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E3 Category: B2B2C column

B2B2C stands for Business to Business to Customer and covers all trade channels from raw materials to the end consumer.

With SAP acquisitions (Hybris, Concur, Ariba, Fieldglass, SuccessFactors), procurement and e-commerce have increasingly come into the spotlight.

Artificial intelligence will be at the heart of future transformations in the retail sector. The necessary optimization of master data quality still poses challenges for established ERP systems such as SAP for Retail.
Above all, B2B2C means serving different target groups according to their needs. One-size-fits-all customer portals are not very helpful for a good customer experience. SAP Composable Storefront opens new doors for SAP customers.
Serving both business and private customers is the core of any B2B2C strategy. This means that channels must be used, business models developed, and markets tapped. A hybrid sales model is indispensable here.
CRM applications make contact with customers transparent throughout, while marketing is a complementary tool for sales. Yet the fact is that both disciplines must form the CRM world together.
An open communication culture, an understanding of technology, and a low-threshold offering for whistleblowers or complainants play a crucial role in the success of a compliance management system.
Retail is in a state of flux, and in addition to technology-driven trends, the focus is currently shifting to sustainability in all areas. Retailers must react and make their businesses more sustainable.
Bringing diverse sales channels and sales models under one roof harbors potential for technological and operational conflict. Digital systems must mesh smoothly. How can this be achieved?
People often talk about digitization. There are many definitions of this term. But what is digitization? And how is digitization reflected in a store?
E-commerce is transforming more and more B2B into B2B2C companies. But what does this mean for the customer experience? Who owns the customer data, who responds to feedback? And who ensures satisfied customers across channels? Food for thought.
The experiences of customers and employees with a company are proven to be of great importance for its success. However, many companies still find it difficult to implement experience management.
Why make it easy when you can make it hard? That seems to be the motto of some e-commerce concepts. Companies should get rid of structures that turn standard processes into time wasters - more flexibility is needed.
Today's shoppers are faced with an immense choice; not only in terms of "what" - one supermarket alone has around 25,000 products in its assortment - but also in terms of "how" they are spoiled for choice.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket

Available until December 20, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.