The global and independent platform for the SAP community.

E3 Category: MAG 25-04

Stuttgart Airport is a central hub for mobility and one of the largest employers in the region with employees in a wide range of professions. Recruiter Sebastian Zeller explains why the airport is an attractive employer for IT experts in an exclusive E3 interview.
This year's Lünendonk Business-to-Business Service Award in the "Lifetime achievement" category goes to Hans Zehetmaier, founder of IT consultancy MSG.
SAP donation funds new endowed professorship for artificial intelligence at the University of California, Irvine.
Ernsting's Family continuously expanded its SAP environment.
The refrigeration system manufacturer Hauser spent two years optimizing its master data for global S/4 use. With software and services from Simus Systems, the MDM team was able to build a golden client for a secure migration that supports further automation and digitalization.
AI foundation for companies: Over 15 LLMs already provided in accordance with EU standards, mainly in Germany.
Companies with SAP workloads are increasingly implementing hybrid cloud strategies. Suse Rancher for SAP Applications offers an easy-to-operate, scalable platform for the secure operation of business-critical applications.
The migration of SAP systems is often complicated by custom code that has grown over time and is insufficiently documented. Fujitsu Easy Custom Code Adaption (ECCA) minimizes risks, reduces costs and accelerates the migration process with an innovative solution.
SAP's clean core strategy reduces maintenance costs and improves system stability. Companies need to check which adaptations are necessary and which can be replaced by standards. SAP BTP enables flexible extensions and future-proof integrations.
A recent study by the Stifterverband (a German non-profit organization with a focus on science) and McKinsey shows that many companies recognize the potential of artificial intelligence, but are not yet exploiting it.
In order to remain competitive, automotive supplier Harman relies on digital solutions and efficient processes. An SAP-based tolerance line check enables precise demand planning, automated checks of delivery call-offs and fast reactions to tolerance violations.
The rapid growth of AI is overwhelming governance. Leaders are seeking a balance between innovation and ethics. This is creating red lines for the future use of AI.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.