The global and independent platform for the SAP community.

MSG founder honored for lifetime achievement

This year's Lünendonk Business-to-Business Service Award in the "Lifetime achievement" category goes to Hans Zehetmaier, founder of IT consultancy MSG.
E3 Magazine
April 21, 2025
avatar
This text has been automatically translated from German to English.

Market research and consulting firm Lünendonk & Hossenfelder presented the Business-to-Business Service Awards for the 14th time. The jury voted for Hans Zehetmaier, co-founder of Germany's largest owner-managed IT service provider MSG.
The jury justified the lifetime achievement award as follows: "Under his leadership, MSG developed into the largest group-independent IT consultancy headquartered in Germany. In 2023, the company generated total sales of around 1.4 billion euros and is one of the market-leading IT consultancies in Germany for the banking, insurance and public sectors. In recent years under his leadership, the company has successfully expanded its business to other sectors (including automotive and industry) and enjoys a very good reputation among employees, customers and competitors."

Zehetmaier founded MSG Software GmbH in 1980, from which MSG Systems AG emerged in 2001. In the Lünendonk list "Leading IT consulting and system integration companies in Germany", MSG was ranked fourth in 2024.
Other awards went to the Wackler Group for its pioneering role in service robotics and the top management consultancy Horn und Company for its growth strategy.

msg.group

luenendonk.com

Write a comment

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket
available until 1.10.2025
EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.