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Against Your Better Judgment, Right?

With customs barriers, trade barriers, and wars, the world is being atomized and defragmented by autocrats. Fortunately, we have a global SAP community with a website in German, English, Spanish, and now, French.
Peter M. Färbinger, E3 Magazine
September 18, 2025
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For me, the antidote to defragmentation and isolation through tariffs, wars, and trade barriers was Viva Technology 2025, an AI festival held in Paris at the beginning of June. The Digital Minister from Canada, the French President, and representatives from many countries in the Global South were all present. Compared to German-speaking IT and AI events, what was also remarkable was the parity between men and women, as well as the age range of the 180,000 visitors over four days: 18 to 65.

We believe in the global SAP community. Against our better judgment? No, because defragmentation and the atomization of society are not positive responses to environmental, social, and governance (ESG) issues, nor to the restoration of international cooperation, communication, and trade flows. Business administration, organizational theory, and AI technology depend on international science and its exchange.

We have begun to make German-language SAP knowledge and news from the SAP community more accessible internationally. The E3 Magazine website is available in German, English, and Spanish. Starting September 1, we will add French, partly as a result of our experience at Viva Technology 2025 in Paris. The numerous French-speaking delegates and the commitment from Canada motivated us to activate a French E3 website.

As with the English and Spanish sections of the E3 website, which are proofread by Laura Cepeda, we are using the German company DeepL’s AI technology for the new French website. Dr. Ulrike Godler, who completed part of her studies at the Sorbonne in Paris, proofreads the French texts. The E3 editorial team is responsible for ensuring the accuracy of the content in all languages. This change means E3 Magazine is further globalizing its work. We are doing this against our better judgment, given the current world situation.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.