Path to flexible platforms

SAP Hybris Commerce already provides all channels for addressing the end customer (call center, mobile, etc.), thus ensuring a professional entry into the omnichannel world.

With integrated modules and tools such as product data management (PCM) or content management (CMS), solutions are available for efficient and modern store management.

New scope

By continuously developing sample scenarios for a wide range of industries, SAP is also introducing new target groups, such as public or utilities, as well as small and medium-sized enterprises, to the topic of e-commerce, thus also opening up new scope for SAP implementation partners such as Scheer to discuss innovative business models with potential customers.

With SAP Hybris Marketing, SAP has for the first time developed a solution that enables contextual marketing in real time. The individual customer approach is placed at the center of sales activities. The interaction with SAP Cloud4Customer enables a 360-degree view of the customer.

With the Hybris solutions and the new cloud products, SAP thus offers a complete package with which omnichannel solutions can be scaled along the business development to provide the end customer with an optimal shopping experience at all times.

Looking back at the last Hybris Partner Summit in Munich, SAP is consistently expanding its path toward customer-centric solutions in e-commerce. It will be exciting to see, for example, how the new SAP Hybris Profile solution, which focuses on customer profiling, will establish itself.

This solution records the entire customer behavior and all interactions with the customer and maps these results in dynamic profiles. This will decisively change the interaction with the customer from the CRM perspective and open up new potential for sales.

What can be observed is the development of new architectures for e-commerce business due to the expansion of the considered industries already mentioned above.

The combination of Hybris with the new cloud and Hana solutions, in conjunction with classic, industry-specific solutions, creates flexible solution architectures that enable companies to take action in new areas.

Flexible instead of monolith?

In our view, with this strategy SAP is following the trend away from monolithic and all-encompassing software solutions to flexible and easily scalable solution platforms that can be used to respond promptly to the rapid developments in e-commerce.

The Scheer companies support their customers in implementing the digital transformation. In this context, SAP's current solution portfolio provides us with the optimal technological basis for developing innovative business models for the entry into and expansion of omnichannel commerce together with our customers.

These SAP-based solutions are supplemented by Scheer's own products such as augmented reality applications or its own integration platform E2E Commerce. With E2E Commerce, Scheer provides a holistic solution for the optimal interaction of all e-commerce components.

This integration layer for the e-commerce architecture ensures that the complex world of e-commerce remains manageable across all touchpoints to the customer and guarantees perfect shopping experiences. E2E Commerce enables the optimal use of existing IT components and the smooth connection of new technologies.