From camera manufacturer to SAP solution provider

Increase security, detect forest fires at an early stage, monitor production or analyze traffic flows: Mobotix's intelligent video surveillance solutions make all of this possible. While the company, which was founded in 1999, used to focus on developing cameras, it now wants to transform itself into a solution provider. „We have realized that we need to restructure our business model,“ explains CFO Klaus Kiener. „We no longer want to focus solely on hardware, but also drive forward software monetization and develop new vertical solutions for our customers.“

To achieve this, Mobotix wants to get closer to its customers and improve collaboration with partners. To do this, the company needs a suitable IT infrastructure. Previously, Mobotix used separate, individual systems for ERP, CRM and financial accounting. Sales and service worked side by side in silos.

In addition, communication in support was exclusively via Outlook and was distributed across more than 30 email channels. This is because customers usually contact one of the numerous global partners with questions or faults, who in turn contact the specialist department. The fragmented environment lacked a standardized data basis and processes were not comprehensible. Mobotix therefore decided, together with its digitalization partner All for One, to switch to an integrated SAP landscape consisting of SAP Sales Cloud, Service Cloud and S/4.

Klaus Kiener explains: „It was important to us to have a holistic system that provides data in all modules as a single source of truth, while optimizing data security and data protection.“ Because Mobotix processes highly sensitive customer and camera data, the new solution must meet the highest security requirements. Flexibility and speed are also essential in order to be able to respond quickly to individual customer requests.

A portal for all cases

The pivotal point for interaction with customers and partners is the newly developed partner portal based on the SAP Sales Cloud, which seamlessly connects pre-sales, sales and after-sales. All parties involved access the same database, creating a 360-degree view of the customer. Instead of writing emails, partners can now use the portal to contact the relevant specialist department directly or help themselves via self-service. When a support case is forwarded, all relevant information travels with it.

Employees no longer have to transfer data manually and save a lot of time. Meanwhile, customers can transparently track the status of their ticket. The close integration of sales and service not only improves the customer experience, but also promotes lead generation. This is because Mobotix can use the support requests to identify new sales potential and take advantage of upselling opportunities, for example.

More transparency and efficiency

Purchasing, controlling and production management are also pleased with the new, integrated IT infrastructure. Stefan Benra, Head of Repair & Specials at Mobotix, explains: „Thanks to SAP S/4 Hana, our production planning is now mapped in a central tool. The results are directly available to all participants and we can even make adjustments during ongoing operations.“

Important KPIs are available to management at the click of a mouse, meaning that data for measuring success does not have to be laboriously prepared. The SAP S/4 transformation has also enabled Mobotix to streamline processes and make them more efficient. The All for One experts integrated in-house developments that could not be mapped using the standard via the SAP Business Technology Platform. With the new, integrated SAP infrastructure, Mobotix now has the technological basis to align innovations even more closely with customer requirements and to further develop into a solution provider.