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The CCC dilemma

Familiar patterns of behavior are reluctantly abandoned: A hit in the SAP community from the R/3 era is the Customer Competence Center.
Peter M. Färbinger, E3 Magazine
March 10, 2022
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This text has been automatically translated from German to English.

About 20 years ago I was on stage with Gerd Oswald in Salzburg and we opened one of the first CCC congresses with about 150 participants at that time. Now there is to be another similar event in Salzburg, but SAP is pushing existing customers into the cloud, Gerd Oswald is in a "state of unrest" and is a member of the supervisory board of SAP, and the user association no longer allows "people from outside the company" like me to speak. Somehow the CCC idea also seems to have fallen out of time, doesn't it?

A closer look reveals a different picture: A Customer Competence Center that defines digital transformation from the perspective of existing customers is more necessary than ever. Put simply, digital transformation is far too important, valuable, and precious to be left to marketing, SAP itself, or the DSAG association. The challenges also appear far too heterogeneous and complex to be solved by one party alone.

The new CCC forum should be a collective movement that consolidates DevOps, cloud computing, process mining and many other topics. No repair service behavior or problem solving, that should be taken care of by those responsible for causing the problems. The new CCC leaders would have the task of clearly pointing out the challenges and evaluating and consolidating the solutions offered so that they can be productively customized in their own companies.

The CCC leader is thus intended to be a conductor of the digital transformation in the SAP area. But this can only succeed if there are no fears of contact and there is open dialog with all members of the SAP community. Naturally, this also requires everyone to jump over their own shadow, hand over responsibility, and respect the expertise of others. CCC has a future if we give up our territorial thinking.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

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Wednesday, June 10, and
Thursday, June 11, 2026

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Hotel Hilton Heidelberg
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Wednesday, April 22 and
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The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.