Shortfacts - September 2015

Where does my Sunday roast come from?

Food tracking: from the shelf back to the raw materials. Proof of origin is required to make it transparent where potato chips, pasta and schnitzel come from.

In future, end customers will be able to determine this themselves using QR tracking. Both the food industry and retailers are facing the challenge that shoppers expect more transparency.

The scandals of recent years have unsettled many consumers. However, supermarket customers want to know where the raw materials for a product come from, where the wheat for their toast was harvested or in which barn the pig for their schnitzel was fattened.

With the "proof of origin" in the SAP Business All-in-One industry solution FoodSprint from Cormeta, industry and trade can create the desired transparency.

All data on the raw materials and their origin can be viewed and traced at any time. The tracking code, e.g. printed as a QR code on the packaging, leads back to the original producer.