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Community News, MAG 18-02

SAP supports DFB Academy

The agreement between SAP and the Academy of the German Football Association (DFB) will initially run for three years. The focus of the partnership is on joint innovation projects in the context of soccer development in Germany.
E-3 Magazine
8 February 2018
Content:
SAP supports DFB Academy
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This text has been automatically translated from German to English.

The DFB's collaboration with SAP focuses on topics relating to the promotion of young talent, match and training analysis and expert training.

As a sponsoring partner of the DFB, SAP has many years of experience in the areas of data analysis, evaluations of player performance and technology innovations in soccer.

With the establishment of the new DFB Academy, the association wants to bundle its entire soccer expertise in one building, make even better use of the existing synergies and thus be an even stronger service provider for the entire soccer family.

SAP has been an official premium partner of the DFB and its senior national team since 2013.

"In all aspects of professional sport, data analysis and improving performance on the basis of reliable information are crucial. Together with the DFB Academy, we will work on innovations for soccer in Germany"

says Bernd Leukert, Member of the Executive Board of SAP and responsible for Products & Innovation.

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