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Novel shopping experiences

SAP's acquisition of Hybris, a Swiss provider of e-commerce technology, has been completed. The Group is thus investing in the future of customer management. The goal is to offer a contextual and consistent shopping experience across all interaction points.
E-3 Magazine
4 October 2013
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This text has been automatically translated from German to English.

The SAP plans to expand the flexible multichannelSolutions from Hubris with the in-house Solutions like Hanacloud and mobile applications. In this way, customer needs are to be determined even better.

"With the E-commerce-Platform from Hubris We want to help companies stay close to their customers. Customers Optimize in real time and across all endpoints, channels and interaction points"

stated Bill McDermott and Jim Hagemann Snabe, Spokesman of the Board of SAP.

According to a global survey by Bloomberg Businessweek Research Services (BBRS), executives believe that Customers "a contextualized and personalized buying experience must be provided, enhanced with real-time information and designed consistently across all channels."

Hybris Commerce Suite is an open and extensible multichannel platform with new product content management and unified E-commerce-processes, which provide companies with a consolidated overview of Customers, products and enable orders.

"We use software from Hybris and SAP and benefit from their technologies to offer differentiated customer interactions"

Sven Blumenstiel said, CIO from Sonova.

"Customers expect a buying experience that is independent of the sales channel. And the requirements are growing all the time"

emphasized Ole Vogt, Senior Product Manager, Interactive Marketing from Phonak.

"We expect Hybris and SAP to work together to produce the innovations to gain market share in the future."

Hubris is used as an independent Business Unit will continue under the existing management and use the name "Hubris, a company of the SAP" lead

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