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What struck me while writing this cover story was that a cloud-native provider like Workday approaches the topic of transformation much more calmly and confidently than ERP world market leader SAP. The Walldorf-based company has been under pressure to justify its first steps into the cloud. Based on a mature cloud-only approach, Workday wants to offer SAP's existing customers a well-thought-out evolution: naturally agile and...
Peter M. Färbinger, E3 Magazine
1 July 2021
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This text has been automatically translated from German to English.

What struck me while writing this cover story was that a cloud-native provider like Workday approaches the topic of transformation much more calmly and confidently than ERP world market leader SAP. The Walldorf-based company has been under pressure to justify its first steps into the cloud.

Based on a mature cloud-only approach, Workday wants to offer SAP's existing customers a well-thought-out evolution: naturally agile and resilient, not disruptive and frantic. SAP conjures new concepts out of the cylinder every six months, see Rise with SAP, which irritates existing customers: There is a lack of orientation in the SAP ecosystem.

This E-3 cover story, written together with Chano Fernandez and Jens Krüger from Workday, provides the necessary orientation on the way to the cloud. Oracle's Larry Ellison said earlier this year that SAP systems aren't bad, but they're not for the cloud and never will be. Workday, as a cloud-native company, is different.

"I don't know that I would agree with Larry Ellison's statement one hundred percent" Workday co-CEO Chano Fernandez said in the E-3 interview, "but I think it's definitely easier if you can go to the cloud without legacy issues". One insight from the E-3 cover story: If you program for the cloud, there is no custom code.

In my opinion, companies that include cloud in their planning from the outset are better off in terms of speed of innovation, agility and flexibility. These considerations could also apply to existing SAP customers.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.