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Gartner forecast Europe 2024

Cloud is an important distinguishing feature between European countries.
E3 Magazine
December 27, 2023

According to the latest Gartner forecast, IT expenditure in Europe will amount to 1.1 billion USD in 2024. This corresponds to an increase of 9.3 percent compared to 2023.

The one billion dollar mark is expected to be exceeded by the end of 2023. "Despite the tense economic situation, IT spending in Europe remains recession-proof," says John-David Lovelock, VP Analyst at Gartner. "For CIOs in Europe, growth at any cost has been the order of the day for over a decade. Now they are focusing on cost control, efficiency and automation in ongoing IT projects, while cutting back on IT initiatives with longer ROI."

Gartner analysts examine IT spending priorities for IT leaders and CIOs during the Gartner IT Symposium/Xpo. Although artificial intelligence (AI) is a priority for CIOs this year and the next, it is not yet a spending priority.

There are other factors such as revenue generation, profitability, and security that will drive IT spending in Europe next year. "Maintaining a healthy profit margin has become central to European businesses, which has ushered in a new wave of pragmatism," says Lovelock.

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Work on SAP Basis is crucial for successful S/4 conversion. This gives the so-called Competence Center strategic importance among SAP's existing customers. Regardless of the operating model of an S/4 Hana, topics such as automation, monitoring, security, application lifecycle management, and data management are the basis for the operative S/4 operation. For the second time already, E3 Magazine is hosting a summit in Salzburg for the SAP community to get comprehensive information on all aspects of S/4 Hana groundwork. With an exhibition, expert presentations, and plenty to talk about, we again expect numerous existing customers, partners, and experts in Salzburg. E3 Magazine invites you to Salzburg for learning and exchange of ideas on June 5 and 6, 2024.


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024


Early Bird Ticket - Available until 29.03.2024
EUR 440 excl. VAT
Regular ticket
EUR 590 excl. VAT

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Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.