DSAG Annual Convention 2026
October 6, 9:00 a.m. to October 8, 3:30 p.m.
1590€
Claim Your Ground – Lead Your Business
The DSAG Annual Congress, taking place October 6–8, 2026, in Cologne, does not focus on the next buzzword or promise of innovation, but rather on well-informed decisions when dealing with change. Accordingly, the event’s motto, „Claim your ground – Lead your business,“ stands for a balanced perspective rather than euphoria, evaluating benefits rather than relying on buzzwords, and solving problems rather than blindly taking action.
Transformation has now become the norm. Projects such as the implementation of S/4HANA, the cloud, the SAP Business Technology Platform, artificial intelligence (AI), and automation are running in parallel—with no clear endpoints. At the same time, companies are facing increasing complexity, immature products, delayed roadmaps, and high pressure to meet expectations. The 2026 Annual Conference offers the ideal setting to exchange experiences, contextualize and realistically assess innovations, take a stand, and actively chart a course from being driven by change to shaping it. Over 5,500 participants are expected to attend the event. www.dsag.de/jahreskongress
A single day of the event: €850 per person
For DSAG Members
3 Days at the regular price: €990 per person
A single day of the event: €650 per person
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