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Customer Relationship Management (CRM)

To strengthen direct contact with end customers in the future, TTI, a Chinese supplier of power tools, garden and floor cleaning equipment, has introduced Job Site Service for its Milwaukee professional brand.
E-3 Magazine
September 2, 2015
2015
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This text has been automatically translated from German to English.

The Job Site Solutions team in EMEA focuses on relationship management with strategic contractors and tradesmen by demonstrating and explaining the product range on site to convince end customers of Milwaukee's strengths.

To support the team in terms of processes, TTI was looking for a suitable CRM solution. The CRM system should enable easy SAP integration and have a high level of functionality and user-friendliness.

ITML CRM was able to convince here, in particular also through the omni-channel capability of the solution. This means that the web store, field and office sales, and management can access the same data in SAP ERP without interfaces that are susceptible to interference.

The entire EMEA sales region of the Power Tools division is to work with sales processes based on the ITML Smart Business Client and a tablet-based app in the future.

The first areas are already productive. In the final stage, more than 350 users will be supported by the CRM solution in their daily work.

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