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E3 Category: SAP News

The latest news, interesting facts, interviews, reports, trends and bizarre facts from the SAP community for customers, partners, analysts, universities, working groups, associations, authorities and all interested parties with a strong affinity for SAP.

The assistant analyzes each query to provide relevant and useful content, adjusts the depth of responses according to the complexity of the question, and offers clear, comprehensive solutions tailored to the context, avoiding excessive use of technical jargon.
The IT company is honored by SAP in the Sales Success Midmarket category.
Customers now have the opportunity to benefit from the flexibility and interoperability of Iceberg combined with the Snowflake platform.
In terms of IT and SAP investment budgets, many companies continue to show a high willingness to invest. The overall IT budget is increasing at 40% of the companies surveyed in the DACH region, compared to 43% a year ago.
This year's Lünendonk Business-to-Business Service Award in the "Lifetime achievement" category goes to Hans Zehetmaier, founder of IT consultancy MSG.
SAP donation funds new endowed professorship for artificial intelligence at the University of California, Irvine.
AI foundation for companies: Over 15 LLMs already provided in accordance with EU standards, mainly in Germany.
A recent study by the Stifterverband (a German non-profit organization with a focus on science) and McKinsey shows that many companies recognize the potential of artificial intelligence, but are not yet exploiting it.
The rapid growth of AI is overwhelming governance. Leaders are seeking a balance between innovation and ethics. This is creating red lines for the future use of AI.
This new AI class is becoming a game changer: role-based AI agents. They raise the cooperation between humans and AI to a rapidly productive level. Workday predicts thousands of these agents. How do you orchestrate AI and humans? What should CHROs, CEOs and CIOs bear in mind?
Something essential for SAP customers is sovereignty and control over SAP systems, all with a reliable basis. Thankfully, a good deal has been achieved with SAP Basis automation over the past 20 years. What influence do SAP's cloud strategy and Rise have? Empirius Head of Technology Marcus Bogenstätter explains.
SAP has introduced a new S/4 Cloud Private Edition. Enhanced AI and automation functions are intended to improve user-friendliness and the transformation of business processes.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.