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BVDW study - VR and AR: More than gaming

Virtual and augmented reality are an integral part of corporate strategies.
E-3 Magazine
23 October 2018
BVDW study - VR and AR: More than gaming
This text has been automatically translated from German to English.

Like other technologies, VR and AR had their first major areas of application in gaming. Now, not only are the technologies much more mature, but the usage scenarios are also becoming increasingly professional - especially in the area of AR.

One in two (49%) of the experts surveyed in a study by the German Digital Industry Association (BVDW) believe that AR has even greater potential than VR.

Only 21% see more potential for their company in VR. For the remaining 30 percent, the relationship between the two technologies is balanced.

"While VR is still very much associated with entertainment offerings, AR has already become very popular, especially in professional use"

explains Maik Herrmann, Chairman of the BVDW's VR and AR focus group.

"But it is becoming clear that both technologies will play an important role in the vast majority of companies."

According to the study, the average budget is only around 70,000 euros per year. Maik Herrmann:

"VR and AR first had to prove themselves as technologies suitable for business - and they have now done so impressively. Very different budgets will soon be called up here."

Are virtual and augmented reality relevant for your corporate strategy in 2018?
E-3 Magazine

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