Back to the original state

The former advertising revenues of the traditional media have "flowed away" to the Internet or "dried up" because companies operate their own "newsroom" in the form of Twitter, Facebook, Instagram and web portals. The reader and the corrective through critical journalism fall by the wayside.

There was and still is the curious and knowledgeable reader, who has a right to transparent and objective information - only these exist less and less and are even rarer on the web. Digital media are an important and indispensable asset. Without Twitter and Facebook, our communication would be poorer. This does not mean that classic print journalism is not necessary!

As Christian Lawrence put it in PR-Report 2/2019: [...] without the foundation of quality journalism, we run the risk of gradually losing the instance of independent, expert assessment of processes in politics and business. As a result, society's understanding of democracy and the social market economy is declining. (end of quote)

The added value is the expert assessment and discourse. We see it again every day that SAP's existing customers want and need this classification, verification, categorization, and discussion. We do authorized educational work and the community demands it.

Once again Christian Lawrence, reporting from the Danish communication scientist Thomas Pettitt: [...] according to Pettitt, before the invention of printing in the 15th century, opinion formation happened only through the encounters of people [...] who told each other stories and whispered information.

The [...] dissemination of books has not only broadened the available knowledge among the population, but has also given it an unquestionable authority through the [...] "closed" book.

Today's exchange of opinions on social platforms and the erosion of [...] created knowledge catapult us back to the primordial state, in that anyone can talk to anyone, but the authority of knowledge is fading. (end of quote)

The SAP community needs an open, transparent, verified and authorized communication platform. For Christian Lawrence, the solution is obvious: buy ads.

This act does not yet solve all communication problems, but it does guarantee independent quality journalism. And I'll go one step further: Every euro invested in expensive, self-satisfying in-house trade shows, in airline tickets to Sapphire in Orlando, in content-controlled vendor events, should in the future flow into open communication platforms like the DSAG Annual Congress and media like E-3 Magazine.

The British journalist and publisher Lord Northcliffe (1865-1922) defined the meaning of independent journalism: "News is what somebody somewhere wants to surpress; all the rest is advertising." But advertising finances this independent journalism.

Weblink: https://www.prreport.de/singlenews/uid-892222/helft _dem_journalismus/#a892222