Author: Stefanie Naujoks, PAC
Stefanie Naujoks is Senior Analyst (Manufacturing Markets) at Pierre Audoin Consultants (PAC)
4 October 2013
A recent survey conducted by Pierre Audoin Consultants among decision-makers in companies in the German automotive industry has shown that the new communication channels (Facebook, Twitter, etc.) are not of central importance to the acquisition of new customers for a large proportion of respondents.