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Author: Stefan Gerum, Allgeier

Stefan Gerum is Head of SAP Retail Innovation Team at Allgeier ES
Today's shoppers are faced with an immense choice; not only in terms of "what" - one supermarket alone has around 25,000 products in its assortment - but also in terms of "how" they are spoiled for choice.
Augmented reality offers its users the possibility to experience complex information intuitively. With the help of SAP CAR, retailers can use these possibilities to create a new, more convenient shopping experience.
Retailers need not fear the digital transformation, but should use its potential to win customers and thus shoppers back to local stores with innovative technologies: The store is transforming from a point of sale to a point of experience. IoT technology can help to significantly improve the shopping experience.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024

Venue

Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT

Venue

Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024

Tickets

Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.