Author: Stefan Gerum, Allgeier
Stefan Gerum is Head of SAP Retail Innovation Team at Allgeier ES
August 6, 2020
Today's shoppers are faced with an immense choice; not only in terms of "what" - one supermarket alone has around 25,000 products in its assortment - but also in terms of "how" they are spoiled for choice.
July 5, 2018
Augmented reality offers its users the possibility to experience complex information intuitively. With the help of SAP CAR, retailers can use these possibilities to create a new, more convenient shopping experience.
April 27, 2017
Retailers need not fear the digital transformation, but should use its potential to win customers and thus shoppers back to local stores with innovative technologies: The store is transforming from a point of sale to a point of experience. IoT technology can help to significantly improve the shopping experience.
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