Author: Dirk Bömelburg, Atos
Dirk Boemelburg is Senior Manager & Head in the SAP Competence Center for Atos
November 1, 2016
In the past, when Customer Relationship Management (CRM) was still called Computer Aided Sales (CAS) or Sales Information System (VIS), many projects failed because IT alone was responsible for a project. This distribution of roles has changed.