The global and independent platform for the SAP community.

Is SAP losing its claim to leadership?

Everything used to be better: SAP was the "inventor" of holistic, integrated, business management software and thus created a new IT market.
Peter M. Färbinger, E3 Magazine
May 29 2019
avatar
This text has been automatically translated from German to English.

And this market was "fountain of youth" and source of money for many other IT companies as well as consultants. SAP created R/2, R/3 and the SAP Business Suite (ERP/ECC 6.0) and every partner in the SAP community knew what to do.

This created a homogeneous, comprehensive business ecosystem for SAP's existing customers. SAP was innovative and led the way. The partners complemented and supported this ERP path.

The break in this successful roadmap was not Hana or S/4, but the fact that SAP tried to compensate for what was missed with expensive acquisitions.

Suddenly, SAP found itself in a market environment without a unique selling proposition. Cloud computing is a good idea, but other IT companies were faster and more consistent.

In CRM, logistics, artificial intelligence, middleware, IoT and cloud computing, SAP has good answers and valid products but no claim to leadership.

It is a mental and organizational challenge to be successful in a market in which you yourself do not have a unique selling proposition. SAP has never learned to interact with competitors on an equal footing.

A current study from the Swiss SAP market shows a frightening picture: SAP sales is overtaxed in the current situation!

Cloud computing is a megatrend, but SAP CEO Bill McDermott changes his mind as quickly as the Hana database works. One day it is the company's own public cloud, then a hybrid scenario with the Hana Enterprise Cloud or the SAP Cloud Platform, or the cloud of one of the hyperscalers (SAP's "Embrace" project).

These many possibilities from the mouth of Bill McDermott are interesting and exciting, but offer no guidance to the existing SAP customer.

SAP no longer has any claim to leadership on the basis of its own trading, expertise and product range - and that is damaging the entire SAP community. It is high time for SAP to consolidate and return to its old strengths.

The SAP community functioned perfectly when there was a "primus inter pares." Bill McDermott has eliminated this important and justified claim to leadership.

avatar
Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


Write a comment

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.