The global and independent platform for the SAP community.

And the winner is: Azure

Cloud computing is supposed to be a megatrend - say the vendors and analysts. SAP's existing customers have other priorities, answers and challenges.
Peter M. Färbinger, E3 Magazine
January 25 2019
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This text has been automatically translated from German to English.

On-premise, the good old data center, is still an option. Because cloud computing can be anything: Reducing operational costs to exploding costs.

As many positive examples can be found for multi- and hybrid cloud, there are just as many horror scenarios in the SAP community. It is therefore surprising that there is a clear winner in cloud computing: Microsoft Azure.

The DSAG Investment Report 2019 answers the question: Is your company planning to invest in the following non-SAP platforms in 2019? 21 percent of DSAG members want to invest in Microsoft Azure, 4 percent in AWS, 0.8 percent in Google Cloud and 0.4 percent each in the Alibaba, IBM or Telekom Cloud.

This means that Amazon, Google, Alibaba, IBM and Telekom are sinking into insignificance. Only a miracle will save this company from its demise in the SAP community.

So why is Microsoft so successful? What is the secret? Technical expertise, a comprehensive offering and many years of relationship management: Microsoft is no newcomer to the SAP scene.

Older community members will remember MS SQL Server 7 for SAP R/3 - a disaster! But Microsoft learned from the disaster and did its homework. For many years, the Office and Windows group has been a loyal and constant companion to existing SAP customers.

And then came the cloud: Microsoft recognized the needs and quickly concluded a partner agreement with Suse Linux to offer the SAP Hana database an optimal place in the Azure cloud.

There is also Office 365, Business Skype etc. to meet the needs of existing SAP customers. Microsoft has invested a lot and is obviously now reaping the cloud rewards.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

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EUR 390 excl. VAT
available until 1.10.2025
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Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

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Wednesday, April 22 and
Thursday, April 23, 2026

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reduced with promocode STAbo26
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reduced with promocode STStud26.
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*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.