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This number has been disconnected—this is a phenomenon that my colleague Andrea Schramm from Marketing and Sales and I are confronted with more and more often: Is there no longer a culture of conversation?
Peter M. Färbinger, E3 Magazine
January 22, 2026
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Debate clubs and symposia—which can also be translated as drinking parties in ancient Greek—have always been a source of ideas, innovation and evolution. Over 2,000 years ago, Greek—and later European—philosophy developed from the discussions between Socrates, Plato, and Aristotle. There is no written record of Socrates; his philosophy only existed as spoken dialogue. His art of argumentation is known as hermeneutics, or the art of midwifery. His wife, Xanthippe, was a midwife by profession.

Hermeneutics is the science or art of interpretation and understanding; originally, it focused on the interpretation of texts. Much of what we know about Socrates was recorded and commented on by Plato.

According to the philosopher Ludwig Wittgenstein (1889–1951), the art of conducting a discourse, or performing a language game, seems to have been lost. On the social media platform LinkedIn, renowned journalists are discussing the availability and call-back readiness of press spokespersons, primarily from DAX companies. The non-representative survey is alarming: hardly any press spokesperson dares to give a spontaneous, direct, verbal answer.

The ability to engage in discourse seems to have been lost. I can only contribute a little to this topic, since I haven't received a call from the SAP press office in three years.

However, the fact remains that the dialogue between providers, users, and the press has been lost. There is no open culture of discussion to generate new ideas together. My colleague Andrea Schramm often hears and reads this sentence: "When we need something, we'll get in touch." That's a big mistake! Debating, discussing, and even arguing with each other always promotes mutual understanding.

A community like the SAP community is and will always be a community of values. We continue to develop together through discourse. The lone wolf still exists, of course, but their success curve is rapidly falling.

Whether it's the press office or the marketing department, the phrase "This number has been disconnected" is counterproductive. In a spontaneous survey conducted by Pinpol on Kress.de, a renowned German media service, what do you think was the main reason many press spokespersons hardly ever speak to journalists in person these days? Around 25 percent of participants suspected a lack of trust or contact on both sides.

I can confirm this statement! About 15 years ago, SAP organized Influencer Summits: SAP board members, ERP experts, IT analysts, and journalists met for two days to discuss current topics and ask "stupid", off-the-record questions. Eating and debating together builds trust and helps in times of crisis.

Neither SAP nor its partners have this culture of discussion. It's time to bring hermeneutics back into business life. Discussions and debates should take place even when there is no immediate need for action because there should always be time for confidence-building measures.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief of E3 Magazine DE, US, ES, and FR (e3mag.com), B4Bmedia.net AG, Freilassing (DE), email: pmf@b4bmedia.net, and phone: +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
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Am Messezentrum 2, 5020 Salzburg, Austria
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Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

AI experience workshop only on 11.6.2026 (limited places)
Bonus: Access to all lectures on 11.6.

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Lectures, evening event and, depending on availability, the AI workshop on 11.6.2026
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Please send proof of studies by e-mail to office@b4bmedia.net.
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Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on 23.4.2026 
BonusAccess to all lectures on 23.4.
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Lectures, evening event and AI workshop on 23.4.2026
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Subscribers to the E3 magazine
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Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.