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Cloud Dual Leadership

SAP loves dual leadership. What one can't manage, the other can. Cloud computing, however, is a regional conflict; things are different in the U.S.!
Peter M. Färbinger, E3 Magazine
February 23, 2024
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Americans have a more pragmatic approach to IT in general and cloud computing in particular. The half-life of a CIO in the US is also much shorter than in Europe. In the U.S., many CIOs have great careers by successfully using lift and shift to move the company's ERP to the cloud, saving money in the short term. By the time the big catastrophe hits five years later, these CIOs have already moved on to their next employer.

Cloud computing must be an invention of the devil because it all looks great in the beginning, but then there a rude awakening awaits users at the end. ERP users can move to the cloud quickly. Hundreds of thousands of dollars and euros can be saved in one fell swoop. The CIO becomes the hero and savings champion.

In the medium and long term, the cloud can become an expensive cost factor that adds value on the provider’s side. Cloud computing is a cash cow for vendors like SAP because users have virtually no way to escape this particular vendor lock-in. What about a cloud exit?

SAP is starting the new year with a cloud double whammy: SAP Executive Board member Thomas Saueressig is getting a new department, and SAP Executive Muhammad Alam will also become a member of the SAP Executive Board as Saueressig's successor. SAP's goal seems remarkable: the global ERP market leader wants to become a cloud company like Amazon, Google, or Microsoft.

This paradigm shift will put the global ERP leader in the same league as Microsoft, IBM, Amazon, Oracle, and Google. Christian Klein wants to make SAP the leading IT company in cloud computing, but this will be no easy task, as SAP's USP (unique selling point) has always been its business and organizational processes. Now, however, the massive use of technology is to ensure survival and profit. Christian Klein has formed SAP's new dual leadership team of Thomas Saueressig and Muhammad Alam.

Thomas Saueressig will be responsible for customer satisfaction and efficiency to ensure a positive customer experience in the cloud, while new board member Muhammad Alam will take over Thomas Saueressig's responsibilities and further develop cloud solutions.

In Europe, however, the hopes for sustainable cloud success melted away like snow in the spring of last year. The S/4 public cloud concept is only marginally present in Europe. SAP is now pinning all its hopes on the American market. In the U.S., IT users are much more open to the cloud. Even if the US market has a more positive attitude towards the cloud, this sympathy does not necessarily apply to SAP, but primarily to the hyperscalers, plus Oracle and IBM. SAP is a beginner and a follower in areas such as cloud computing.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket

Available until December 24, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.